Patient Capital.
Permanent Value.
Patient capital for exceptional founders and family businesses across Southeast Asia.
Investment Philosophy
Genuine Partnership
We invest where we can genuinely contribute beyond capital: operational experience, networks, and strategic counsel built across Southeast Asian markets.
Long-Term Thinking
Our best partnerships span decades. We structure investments for compounding value, not quick exits. Patience is our competitive advantage.
Quality First
Strong fundamentals. Durable competitive advantages. People of integrity. We concentrate in businesses we understand deeply and believe in fully.
Where We Invest
Education
The institutions and platforms developing Southeast Asia's next generation of talent and leaders.
Technology
Enterprise software and digital infrastructure that enables businesses to operate at scale.
Private Markets
Selective positions in funds and companies with proven operators and sustainable competitive moats.
Real Assets
Property, infrastructure, and tangible assets built for generational value preservation.
Professional Services
Accounting, legal, consulting, and advisory firms with loyal client bases and recurring revenue.
IT Services
Managed services, system integrators, and technology firms serving the regional SME market.
We built this for families who built something worth keeping.
Pertama Capital's strategy centers on partnering with family-owned businesses in Malaysia and Singapore: providing growth capital, operational modernization, and the expertise to help them scale, professionalize, and preserve what they have spent generations building.
Our principal, Michael Lansdowne Hauge, is himself part of a fourth-generation family business in the United States. He understands this work from the inside.
Pertama Ventures
Our venture arm partners with early-stage founders building transformative companies across Southeast Asia. If you are raising growth capital, we would welcome the conversation.